Whether you’re a dipper, a squeezer, or a health-minded ketchup lover, Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup. Today, Heinz announced a revamped packaging innovation in response to consumer demand: the Heinz Dip & Squeeze.
“For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup,” said William R. Johnson, H.J. Heinz Company Chairman, President and CEO. “Heinz Ketchup’s Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down and Fridge Door Fit, Heinz continues to lead the industry in ketchup packaging innovation.”
A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.
That means more ketchup when it’s wanted and where it’s wanted with less mess and a better overall dining experience. Now, busy Americans have a portable, clean and versatile package that makes it easier and more fun to dip or squeeze Heinz Ketchup no matter where they are.
“Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go,” said Dave Ciesinski, Vice President of Heinz Ketchup. “From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want.”
The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess.
February 5, 2010 at 7:46 AM |
Oh Bill Johnson…you are the man! Three cheers for new ketchup design packet. Finally after 42 years of ketchup squirting in all directions and never being enough until you have used 20 packs…HJH came up with the answer.
February 5, 2010 at 1:31 PM |
This…is…AWESOME!
February 5, 2010 at 1:33 PM |
Good packaging design, but how Sustainable is this? While it fits more per container but how does the waste and distribution packaging compare.
Just wondering, if I didn’t tear enough off, as I do with regular packets, and squeezed, would it burst out the back?
Not trying to poke holes but just thinking. It may set a new standard for dressings, sauces, etc. Good work listening to consumers.
February 6, 2010 at 7:05 AM |
Yes the designers of the liitle bags have it finally correct
February 6, 2010 at 11:11 AM |
This is a very interesting and unique design. I have the same question as Adam about how sustainable this package is.
Providing multiple options for users, in a package design, is genius. The package becomes dynamic and the user is in full control.
Hopefully there is enough ketchup in each pack. I usually grab a few too many of the old packets.