The cards will be sold by retailers including Wal-Mart and Best Buy. The music will be encoded in high-quality MP3 format and will not be subject to so-called digital rights management, which limits where and how often a song can be played. Each card will have a capacity of 1GB, more than enough to store an entire album, with extra space left over. The space might be used by the labels or the artists for videos, interviews, album art, extra tracks, or other premium content.
The songs themselves will be universally playable on any phone, computer, or digital music player that supports MP3, including the iPod and iPhone. And while Apple’s devices don’t include memory card slots, several music players, including SanDisk’s own Sansa line and devices from Samsung, iRiver, and others, do. Check out SlotMusic HERE.
On Avenue K in Lancaster, Calif., Honda will turn your car into a musical instrument — whether you like it or not. Apparently residents have been complaining and the city is paving over the road Tuesday, but for now, grooved strips in the highway will produce the “The Lone Ranger” melody from Rossini’s “William Tell” overture as your tires rumble over them. As signs will tell you this is “The Civic Musical Road,” and, of course, it will be incorporated into an RPA of Santa Monica ad set to run later this month. “Honda is an advanced engineering company, and we thought it would be fun to connect that to the Civic marketing campaign,” said Gary Paticoff, RPA’s senior vice president and executive producer. Half-inch-deep, 1-inch-wide grooves were notched into the road at specific intervals so that a vehicle traveling over them produces tones, said Ray Hunt, Lancaster’s capital engineering manager.
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